Key May Dates & Themes
| Date | Event / Theme | Angle |
|---|
| May 5 | Cinco de Mayo | Tequila, Mexican beers, party packs |
| May 10 | Mother's Day | Gift sets, champagne, white wine |
| May 11–24 | Pre-Memorial Day | BBQ season, patio drinks, holiday prep |
| May 25 | Memorial Day | Weekend sales, BBQ staples, travel spirits |
| Ongoing | Spring Rosé Season | New rosé arrivals, blush wines, sangria |
| Ongoing | Graduation Season | Gift bundles, celebration wines |
Email 1 — Monday May 4 | Cinco de Mayo Countdown
Subject: 🍋 It's Almost Cinco de Mayo — Let's Toast
Preview text: Tequila flights, Mexican lagers, and party essentials.
- Hero: Festive Cinco de Mayo banner
- Section 1 — Tequila Spotlight: Feature 3 tequilas (e.g., Sauza, Milagro, Patrón) with tasting notes and pairing suggestions
- Section 2 — Mexican Beer Bundle: 6-pack deals on Corona, Modelo, Pacifico
- Section 3 — Margarita Kit: All the ingredients to make a proper marg at home
- CTA: Shop Cinco de Mayo → [Link to category]
A: 🍋 It's Almost Cinco de Mayo — Let's Toast
B: Cinco de Mayo starts this weekend — here's what to stock up on
C: Tequila, cervezas, and the best margarita in town
Email 2 — Thursday May 7 | Mother's Day Gift Guide
Subject: Still looking for Mom's gift? We've got you.
Preview text: Champagne gift sets, luxury wines, and last-minute picks she'll love.
- Hero: Elegant Mother's Day image (flowers + wine)
- Section 1 — Gift Sets Under $50: Curated picks with something for every type of mom
- Section 2 — Champagne & Sparkling: Highlight 2–3 options, emphasize celebratory angle
- Section 3 — Gift-Wrapping Available: Mention free gift wrap to remove friction
- Section 4 — Last-Day Pickup Note: "Order by 3pm Saturday for same-day pickup"
- CTA: Shop Mother's Day Gifts → [Link to category]
A: Still looking for Mom's gift? We've got you.
B: 🎁 Mother's Day is Sunday — last chance for delivery
C: The gift she'll actually remember? A really good bottle.
Email 3 — Monday May 11 | Graduation Season
Subject: 🎓 Celebrate the grad with a bottle worth toasting.
Preview text: Gift bundles, champagne, and celebration-ready picks.
- Hero: Graduation imagery (cap + wine)
- Section 1 — Graduation Gift Bundles: 2-bottle sets with cards
- Section 2 — Affordable Celebration Wines: Under $20 picks that impress
- Section 3 — Custom Label Options: Highlight personalization options if available
- CTA: Shop Graduation → [Link to category]
A: 🎓 Celebrate the grad with a bottle worth toasting.
B: The grad deserves better than a gift card. Here's why.
C: Skip the generic — here's a graduation gift they'll love.
Email 4 — Thursday May 14 | Spring Rosé Has Arrived
Subject: Rosé season is officially open. Here's what's in.
Preview text: New blush and rosé arrivals — perfect for spring patios.
- Hero: Rosé bottles outdoors, sunny setting
- Section 1 — New Arrivals: Feature 3–4 new rosés with tasting notes (light, fruity, food-friendly)
- Section 2 — Sangria Season: Feature a sangria recipe + suggest a sangria-specific wine
- Section 3 — Rosé 3-Pack: Sampler bundle offer
- CTA: Shop Rosé → [Link to category]
A: Rosé season is officially open. Here's what's in.
B: New rosés just landed. And they're really good.
C: Stop sleeping on rosé. Here's our new lineup.
Email 5 — Monday May 19 | Memorial Day BBQ Prep
Subject: Memorial Day weekend = the season's first big BBQ. Are you ready?
Preview text: Stock up before the rush. Deals end Monday.
- Hero: BBQ scene with spirits and beer
- Section 1 — BBQ Spirits: Bourbon, scotch, and rye recommendations for grilling season
- Section 2 — Craft Beer Selection: Local/regional craft 6-packs, IPAs and lagers
- Section 3 — Patio Pack Deals: Bundle suggestion (beer + wine + mixer)
- CTA: Shop Memorial Day → [Link to category]
A: Memorial Day weekend = the season's first big BBQ. Are you ready?
B: Your Memorial Day BBQ checklist — plus what to drink.
C: ☀️ Memorial Day prep starts NOW.
Email 6 — Thursday May 22 | Last Call Before Memorial Day
Subject: 🏕️ Final call: Memorial Day orders placed by Fri ship before the weekend.
Preview text: Don't get caught empty-handed this weekend.
- Hero: Memorial Day weekend graphic
- Section 1 — Holiday Hours: Post Memorial Day weekend hours (if different from normal)
- Section 2 — Travel-Size Spirits: Feature TSA-friendly bottles for travel
- Section 3 — Red, White & Blue Bundle: Themed 3-bottle set
- Section 4 — Pre-Order Special: Highlight "get it while it lasts"
- CTA: Shop Memorial Day → [Link to category]
A: Final call before Memorial Day weekend.
B: 🏕️ Don't get caught empty-handed this weekend.
C: Memorial Day sales end soon — here's what to grab.
Email 7 — Tuesday May 26 | Memorial Day Weekend
Subject: ☀️ Happy Memorial Day weekend — here's what's waiting for you.
Preview text: Extended hours, fresh summer wines, and BBQ essentials.
- Hero: Summer patio scene
- Section 1 — Holiday Hours: Sat 10am–10pm, Sun 12pm–7pm, Mon 10am–9pm
- Section 2 — Summer Hours Begin: Note any seasonal hour changes
- Section 3 — Summer Preview: Tease summer tasting events, new seasonal arrivals
- CTA: Visit Us → [Store location link]
A: Happy Memorial Day weekend — here's what's waiting for you.
B: ☀️ Open today + a first look at summer.
C: The long weekend is here — we've got everything you need.
Cadence Summary
| # | Send Date | Theme |
|---|
| 1 | Mon May 4 | Cinco de Mayo |
| 2 | Thu May 7 | Mother's Day Gift Guide |
| 3 | Mon May 11 | Graduation Season |
| 4 | Thu May 14 | Spring Rosé |
| 5 | Mon May 19 | Memorial Day BBQ Prep |
| 6 | Thu May 22 | Last Call / Pre-Holiday |
| 7 | Tue May 26 | Memorial Day Weekend |
Best Practices This Month
- Mobile-first design — Most clients check email on phone; large CTAs, minimal clutter
- Send times — Recommend 10am–12pm; avoid Tuesday evenings
- Seasonal imagery — Spring/summer colors, outdoor settings, warmth and sunlight
- Urgency without pressure — "Last chance" and "while supplies last" for holidays only
- One CTA per email — Focus the reader on one action; multiple CTAs reduce conversion
- Personalize subject lines — Use first name if list allows (e.g., "Hey [Name], rosé season is open")